If you are new to YouTube SEO, or if you are just starting with your video content strategy, it can be difficult to understand how to optimize a video for search and awareness on YouTube. This post will give you an introduction to the YouTube SEO basics of optimizing videos so they look good in search and show up while people are watching them. We’ll provide smart tips that can help make your YouTube videos more successful and result in more organic traffic.
How to Rank Videos on YouTube
If you’re looking to increase the visibility of your YouTube videos, there’s no better place to start than with our article on how to rank videos in YouTube searches.
To get started, you must first learn the fundamentals of search engine optimization. We’ll cover that in this article and dive deeper into the specifics of optimizing your video content for YouTube searches.
Once you have a solid understanding of how search engines work, it’s time to start thinking about how you can optimize your content for Google, Bing, and Yahoo! Search.
Is it worth optimizing videos on YouTube?
The short answer is yes. Optimizing your videos for search will have a positive impact on engagement, clicks, and views.
Although it could appear direct, it isn’t always the case. Many marketers are still unsure whether or not it’s worth optimizing their video content for YouTube search results.
So, we’ve put together a guide to help you make sure you’re doing everything you can to optimize your videos for YouTube search results.
1. Give the filename of your video a targeted keyword.
The first step to optimizing your video is to rename the file using a keyword. This will help YouTube know that this video should be sorted in a certain way and will help YouTube find relevant videos for you.
For example, if you have an iMovie project with multiple different endings, you might want to rename one of them “How to Create an Animation” and “How to Build a Character,” respectively. The second one will be indexed by search engines and appear in pertinent searches, however the first one won’t:
2. Put your keyword naturally in the video title.
Video titles are one of the most important elements on YouTube. They are used as a search engine optimization tool to help your video rank in Google’s search results.
The YouTube search algorithm uses a title tag and description to determine what is relevant to the video. The more relevant you make these, the better chance you have at ranking well on search engines.
Here are some tips to help you optimize videos for search results:
Insert your keyword naturally in the video title. This will not only make it easier for users to find that term but also help with keyword research when optimizing other aspects of your content marketing strategy.
Use an actionable title. You want to grab people’s attention right away, so use action words like “Get started now” or “Try this free tool” instead of generic terms like “video” or “how-to video.”
Avoid using irrelevant keywords in your titles. For example, don’t include “video” if you’re uploading a cooking video unless those words have relevance to your content topic (for example, if your topic is cookbooks).
3. Optimize your video description.
Your video description is the first thing a user sees when they search for your video. It’s also the place to tell potential customers why they should watch your video.
The longer and more detailed your video description, the better chance you have of showing up in YouTube search results.
Here are some tips on how to optimize your YouTube video description:
Use keyword research to find the right keywords that match what people search for when they want to learn more about your products or services.
Include keywords in all relevant sections of your video description: title, tags, and description.
Add an image with a relevant caption (for example, “This product is ideal for…“).
4. Tag your video with popular keywords that relate to your video topic.
You can use YouTube’s keyword analysis tool to find out what people are searching for related to your video topic. It’s a good idea to include these terms in the title and description of your video, so viewers can easily find it when they search for related topics on YouTube.
For example, if you’re making a video about how to make sushi at home, then include the words “sushi,” “home,” or “how-to” in the title and description of your video. You can also use these keywords in any other relevant parts of the video (like in a quote from a chef).
5. Categorize your video.
Start by categorizing your video. Categorization is the first step to getting your video in front of the right people. You can use categories on YouTube to group similar videos together and make it easier for viewers to find them.
You can also add tags to help viewers find your videos or use keywords as part of your title or description.
6. Upload a custom thumbnail image for your YouTube video result link.
The thumbnail image is the small preview that appears in YouTube search results. It’s the first thing a user sees when they’re searching for your video. The thumbnail image should be the same size as the video file, and it should include a title and description that describes what kind of content you’re offering.
If you don’t have a custom thumbnail image already created, we recommend uploading one from your studio or website.
7. Use an SRT file if you want to add subtitles or closed captions.
YouTube is a video platform and has over 1.5 billion active users each month. That’s not all! It’s also the number one search engine on the web, which means that if you want to rank in Google and other search engines, you have to optimize your videos for YouTube.
The first step is to add subtitles and closed captions to your videos. This will make it easier for people who speak different languages or have hearing disabilities to understand your content.
You can use an SRT file (Subtitle Rendering Tool) to add subtitles & closed captions. This tool can be found on most of the major video editing platforms like Adobe Premiere, Sony Vegas Pro, or Final Cut Pro. You can also find this tool on YouTube if you’re looking for it by searching for “SRT Tool” or “Subtitle Tool” in the search bar.
8. Add Cards and End Screens to your YouTube channel to increase viewership.
YouTube SEO is a little tricky, but it’s not impossible. You can optimize your videos for YouTube and increase their viewership by adding cards and end screens.
Cards are one of the most important elements of great video SEO. They’re like mini-videos that play at the end of your video, so viewers can click on them to go back to that particular point in the video. Adding cards also help you rank higher in YouTube search results because most people are searching for specific keywords.
End screens are also important elements of great SEO optimization on YouTube. They provide an opportunity for viewers who have watched your entire video to leave a comment or like it, which helps boost engagement and subscriber numbers.
9. Add hashtags to increase reach.
The best way to increase your reach on YouTube is by adding hashtags to your videos. The search engine will see these as keywords, which means they will help you rank higher in the search results.
If you have a video that has been uploaded multiple times, it’s a good idea to add tags that are similar to those used in other videos with similar tags. This way, people who are searching for videos about that topic will also find yours.
10. Make a playlist according to the general topic of your video.
You can create a playlist about your video’s general topic. The more you optimize your SEO, the more likely you are to rank in YouTube search results.
For example, if you’re making a tutorial video on how to do makeup, create a playlist with titles like “Makeup Tutorial: Foundation” and “Makeup Tutorial: Eyeshadow.”
This will help YouTube users find your videos quickly and easily by searching for the keywords you used in your title and description.
11. Optional: Leave a pinned comment on your video.
Your pinned comment will appear in a new tab that is at the top of the video and below the video thumbnail.
If you have several videos, you may want to pin more than one comment.