A long-term method you must use to raise your awareness throughout many industries is creative content marketing. It’s typically more affordable than paid advertising (although both are effective methods of getting the word out about your brand) and can also be more creative in nature. In this article, I’ll break down what types of creative content marketing make the most sense for each industry and whether it’s worth the investment in time and resources.
Blogging is an effective marketing tool for businesses of all kinds.
When you have a blog, your content can be published on multiple platforms and reach a wide audience. It’s also a great way to build customer relationships and drive sales.
If you have a business that sells products or services, blogging can be one of the best ways to engage with your audience.
Here are three reasons why:
1) You can write about anything that interests you.
2) You can share useful tips and advice on how to make money through blogging.
3) You can use it as a way to promote your brand or product line.
Infographics are a great way to grab attention and share information quickly. They’re especially effective when your audience has limited time or attention. Infographics can be used to promote a product, service, or brand, communicate trends, or simply tell a story.
Infographics are often created using charts and data visualizations, but they can be created using text as well. Here are some pointers on how to make effective infographics:
Choose your audience. Create an infographic for someone within your industry — be it a specific site or an entire audience. If you’re trying to reach out to an entire industry, create infographics that can be understood by all members of that industry.
Create a visual hierarchy. Make sure that your infographic includes information from the highest level down to the lowest level possible — in other words, don’t put too much detail on top and too little on the bottom! Your readers will appreciate you breaking up large chunks of information into smaller pieces that are easier to digest, especially if they’ve got short attention spans like most people these days!
Get creative with color schemes and design elements such as icons, images, and text formatting. Remember that people process information differently depending on their age group (the older generation tends
Podcasts are a great way to learn about new products and services, or even just keep up with industry trends. They can be produced by the company itself or by an outside party. It Podcasts can also be used as advertising vehicles for your company, addressing specific audiences with tailored content that will appeal to them.
The key is to have something interesting and useful to say in every episode of your podcast series so that people don’t feel like they’re being marketed at when they hear it’s coming from you!
Memes are one of the most powerful forms of content marketing. Richard Dawkins coined the term meme in 2006, and it means “an idea, behaviour, style, or concept something which spreads from person to person within a culture.” Memes are short videos, GIFs, and images that are shared online. They could be cheerful, sad, or everything in between. Memes have been used as a form of entertainment for decades with famous memes like “Keep Calm and Carry On” or “If You Like It Share It” becoming an instant hit on social media.
Memes are highly shareable and produce great results when used correctly. They work best when they’re relevant to your industry and industry-related topics.
#5. E-books and White Papers
E-books and white papers are the most common types of creative content marketing you’ll see. These are usually shorter than blogs, but they still require some level of research and product knowledge if you want to write a good one.
The benefit of e-books is that they’re more passive than blog posts (and they don’t require as much effort). Because they’re shorter, they can be easier to consume on mobile devices. And because they’re written by someone else, it’s easier for your target market to trust them (even if there’s no link back to your own site).
While e-books and white papers are great for anyone new to the industry or even experienced professionals who aren’t familiar with the ins and outs of their product, they’re rarely going to be what gives your business traction in today’s competitive landscape.
#6. Quizzes and Surveys
Quizzes and surveys are a great way to generate leads for your business. They are easy to set up and can be done in a few minutes. You can then use them as an opportunity to educate your readers and get them engaged with your brand. The best part about quizzes and surveys is that they’re really low-cost marketing tools that can help you build awareness of your brand, and increase traffic to your website.
You can create interactive quizzes that ask questions about your products or services, or even ask users to type in their name to enter a draw for a prize. Or you could create a quiz that asks users questions about their interests or hobbies, and then send out prizes based on the answers they give while they take part in the quiz.
Surveys are another great way to promote your business by offering valuable information on what people want from you as well as what they think of you so you can improve future campaigns. You could also offer free products or services in exchange for completing surveys which will encourage users to respond quickly so they don’t miss out on winning something!
For example, you could create a quiz on your website that asks people about their coffee preferences and then send them a coupon for a free cup of coffee when they answer correctly. Or you could offer an incentive to click on an ad they see on Facebook if they take an online survey that asks them questions about their favorite brand of chocolate or what they think of the new marketing campaign.
#7. Visuals (Photos, Videos, Etc.)
Visuals are a digital marketing tool that can help companies tell their story more effectively. They help your brand humanize itself by showing people the work that you do and why it matters to them. Visuals can be as simple as a photo or video of a product or service or as complex as a series of infographics that show how your product is made or what it does.
Be sure to choose the right visuals for your audience. For example, if you’re selling a service like software or web design, don’t use photos of your team members wearing ties and jackets; instead, use images of your customers smiling while they’re using your product or service.
Visuals should complement the written content on your website. They should also be easy to share via social media channels like Facebook and Twitter — which means they need to look good in photos and videos!
#8. Online Courses and Webinars
Online courses and webinars are a great way to drive traffic to your website, but they’re also useful for getting people engaged with your business.
In this example, you’ll see how a customer can sign up for a free course on how to use social media effectively in his/her industry.
The course is designed to be interactive so that it engages the customer and helps him/her learn something new about social media without feeling like he/she should pay for it.
By interacting with the content, the customer feels like he’s part of something bigger than just an online course and that there’s value in what he’s learning from it.
#9. Interactive Content (Tutorials, Games, Etc.)
Interactive content is the most popular type of creative content marketing. It’s what people are looking for when they go to your website and search for something. Interactive content is usually very visual and can include video, images, text, and even sound.
Interactive content works by engaging users through a variety of different mediums at once. This means that instead of just one type of visual media like an image or video, you have multiple options which will help to keep your audience engaged Here are some pointers on how to make effective infographics:
For example, if you’re selling an online course on how to build a website, you could use interactive content like a step-by-step guide with images and videos showing how each step was done or it could be an animated tutorial where the user can follow along as well as learn from their mistakes (and successes).
You’ll want to make sure that each aspect of your interactive content is engaging enough so that users will want to continue exploring it after they’ve finished reading it or watching your video.
Use these types of content marketing to engage your audience.
There are many different types of creative content marketing, but they all have one thing in common: they allow you to engage your audience.
The purpose of any type of content is to create a connection between you and your audience. Whether it’s a blog post, an infographic, or even a video — the goal is to give them something valuable that will help them solve their problem or make their life easier.